Natural photo retouching!

Photo-retouching studio Sublim is presenting a new way of reworking images, the Retouchethics. The idea behind this process is that an image is not required to be overly touched-up to have a big impact. What is important is that it be balanced and show reality at its best.
The current trend in photo-retouching is to present the natural perfection that is already part of our everyday lives, leaving any flaws – characteristics that make us human – in the photograph.
People in the public eye are moving away from photo-retouching that makes a person seem unreachable. One reason might be that becoming famous in the 21st century is a lot more accessible. From Internet social sites to TV reality shows, ordinary people are becoming overnight celebrities. No longer an ideal, Sublim breaks the beauty barrier with Retouchethics.

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